1
Distributor
The caller speaks in their usual shorthand.
Priya understands local SKU names, quantities, pack sizes, and repeats the order before capture.
FMCG & DISTRIBUTION · PRIYA AGENT
Your distributors called. Three of them hung up.
FMCG order capture AI for distributor calls, SKU confirmation, and approval-first ERP handoff.
Priya is an AI order-capture agent for FMCG companies. It captures distributor orders in Hindi and regional languages, reads back the full order for confirmation, and queues the result for human approval before ERP push.
FMCG operations
Distributor orders captured before they become missed revenue.
Live in Production
Coverage
Business + after-hours
Languages
Hindi + regional
Control
Human approval
Systems
ERP / CRM / EHR
An actual distributor call. 87 seconds.
Distributor calls the same number they always have. Priya answers in Hindi.
●Live Call · A G Enterprises
Duration: 0:87 · Order Autopilot
PriyaNamaste! Main Vaani OS ka order assistant hoon. Aap apna order place kar sakte hain.
DistA G Enterprises bol raha hoon.
PriyaNamaste A G Enterprises ji! Aaj ka order batayein.
DistMango juice one litre teen carton, masala chips fifty gram das carton.
PriyaTheek hai. Teen carton Mango Juice 1L aur das carton Masala Chips 50g — kya yeh sahi hai?
DistHaan, sahi hai.
PriyaAapka order note ho gaya. Dhanyavaad!
Order captured: 2 SKUs · ERP push pending approval
Distributor product video
Watch Priya run the
full order flow.
A 75-second walkthrough using the distributor voice AI video structure, stock context, and the same approval workflow shown throughout the site.
What to watch
Caller
A distributor speaks naturally, with shorthand product names and no portal.
Agent
Priya confirms the order aloud before anything is marked captured.
Ops
The structured order moves into a human approval queue before ERP push.
Monday, 10:12 AM · route orders arriving together
The distributor should not have to repeat a 12-SKU order because every rep is busy.
Role: Regional sales ops lead
Human workflow
The AI handles the call. Your people still own the relationship.
Ops team
Approval stays human.
Orders land in a review queue where staff can edit, approve, retry ERP push, or call back when confidence is low.
Sales manager
Peak demand becomes visible.
Analytics show capture rate, hangups, order volume, route timing, and the products distributors actually ask for.
What peak-hour ordering actually looks like.
40% of calls missed at peak
Monday 10 AM. 40 distributors calling simultaneously. Your telesales team captures 60% on a good day.
Manual entry at 30% error rate
Orders that do get through still need 4 hours of manual ERP entry per rep, per day.
Wrong data, wrong forecasts
Missed orders mean your demand forecast is off. Your highest-volume routes are being under-served.
When Priya is not sure
Ambiguous SKUs should stop in review, not slip into ERP.
Distributor shorthand is useful because it is familiar, but that also means the workflow needs strong read-back and approval controls. Priya is designed to capture quickly without guessing silently.
Every order is read back before it is marked captured, including SKU name, pack, and quantity.
Low-confidence catalog matches are flagged for sales ops review with transcript context attached.
No approved order means no ERP push. Tally, Zoho, Sheets, or webhook movement stays blocked until a human signs off.
Weekly tuning uses missed phrases, regional-language variants, and route-specific shorthand from real calls.
Everything your team expects from an AI phone agent.
8 Indian Languages
Hindi, Marathi, Gujarati, Bengali, Telugu, Tamil, Kannada, Malayalam. Per-company language config. Changes take effect on the next call.
SKU Catalog Matching
Voice-to-SKU resolution from your catalog. Distributor says 'mango juice one litre' — Priya maps it to SKU MANGO-JUICE-1L.
Human Approval Queue
Every AI-captured order sits in your ops team's queue. Review, edit, approve. Nothing goes to ERP without a human sign-off.
ERP Integration
Push to Tally, Zoho, custom webhook, Google Sheets, or WhatsApp. One-click retry on push failures.
Live Monitor
Watch active calls in real time. See what the distributor said, what Priya said, how long the call has been going.
Analytics Dashboard
Capture rate, call volume, day/hour heatmap. See exactly when your distributors call — and when they hang up.
Named integrations used in FMCG order-capture workflows.
Priya is usually deployed with telephony, speech, approval, and downstream systems that ops teams already know. The goal is not another dashboard. The goal is a controlled handoff into the tools already running the business.
TwilioExotelSarvam AIGroqAnthropic ClaudeTallyZohoGoogle SheetsWhatsAppAzure
Typical live stacks include Twilio or Exotel for routing, Sarvam or Deepgram for speech, and Tally, Zoho, Sheets, or WhatsApp for approved output.
Catalog changes, route assignments, and retry logic are configured during launch so the review team can operate from day one.
Priya voice agent
Hear how Priya handles distributor language.
Switch languages and play a recorded distributor-ordering sample before the FMCG walkthrough.
Recorded samples only. No live voice API runs in the browser.
Voice agents
Priya
FMCG order capture · Indian, direct, order-confirmation focused
Ready
Hindi sample
Recorded MP3
Priya
नमस्ते, मैं प्रिया, आपकी Vaani OS ऑर्डर असिस्टेंट बोल रही हूं। आप अपना ऑर्डर बताइए, मैं उसे कन्फर्म करके approval queue में भेज दूंगी।
English meaning
Hello, this is Priya, your Vaani OS order assistant. Tell me your order and I will confirm it before sending it to the approval queue.
Live results
Measured where it matters.
94.2%
Pilot order capture benchmark
87 sec
Avg call duration
8
Indian languages supported
45-day managed pilot. Live after routing and catalog setup.
Send us your SKU list and distributor numbers. We provision the number, configure the catalog, and define the approval queue. Success targets are agreed before the pilot starts.
Start a Pilot →