1
Distributor
The caller speaks in their usual shorthand.
Priya understands local SKU names, quantities, pack sizes, and repeats the order before capture.
FMCG & DISTRIBUTION · PRIYA AGENT
Your distributors called. Three of them hung up.
Priya is an AI order-capture agent for FMCG companies. Captures distributor orders in Hindi and 7 regional languages, reads back the full order for confirmation, and pushes to your ERP — with human approval at every step.
FMCG operations
Distributor orders captured before they become missed revenue.
Live in Production
Coverage
24/7
Languages
Hindi + regional
Control
Human approval
Systems
ERP / CRM / EHR
Priya voice agent
Hear Priya before the demo.
Switch languages and play a recorded sample before the demo.
Recorded samples only. No live voice API runs in the browser.
Voice agents
Priya
FMCG order capture · Indian, direct, order-confirmation focused
Hindi sample
Recorded MP3
Priya
नमस्ते, मैं प्रिया, आपकी VoiceAxis ऑर्डर असिस्टेंट बोल रही हूं। आप अपना ऑर्डर बताइए, मैं उसे कन्फर्म करके approval queue में भेज दूंगी।
English meaning
Hello, this is Priya, your VoiceAxis order assistant. Tell me your order and I will confirm it before sending it to the approval queue.
Monday, 10:12 AM · route orders arriving together
The distributor should not have to repeat a 12-SKU order because every rep is busy.
Role: Regional sales ops lead
Human workflow
The AI handles the call. Your people still own the relationship.
Ops team
Approval stays human.
Orders land in a review queue where staff can edit, approve, retry ERP push, or call back when confidence is low.
Sales manager
Peak demand becomes visible.
Analytics show capture rate, hangups, order volume, route timing, and the products distributors actually ask for.
What peak-hour ordering actually looks like.
40% of calls missed at peak
Monday 10 AM. 40 distributors calling simultaneously. Your telesales team captures 60% on a good day.
Manual entry at 30% error rate
Orders that do get through still need 4 hours of manual ERP entry per rep, per day.
Wrong data, wrong forecasts
Missed orders mean your demand forecast is off. Your highest-volume routes are being under-served.
An actual distributor call. 87 seconds.
Distributor calls the same number they always have. Priya answers in Hindi.
●Live Call · A G Enterprises
Duration: 0:87 · Order Autopilot
PriyaNamaste! Main VoiceAxis ka order assistant hoon. Aap apna order place kar sakte hain.
DistA G Enterprises bol raha hoon.
PriyaNamaste A G Enterprises ji! Aaj ka order batayein.
DistMango juice one litre teen carton, masala chips fifty gram das carton.
PriyaTheek hai. Teen carton Mango Juice 1L aur das carton Masala Chips 50g — kya yeh sahi hai?
DistHaan, sahi hai.
PriyaAapka order note ho gaya. Dhanyavaad!
Order captured: 2 SKUs · ERP push pending approval
Distributor product video
Watch Priya run the
full order flow.
A 75-second walkthrough using the distributor voice AI video structure, stock context, and the same approval workflow shown throughout the site.
What to watch
Caller
A distributor speaks naturally, with shorthand product names and no portal.
Agent
Priya confirms the order aloud before anything is marked captured.
Ops
The structured order moves into a human approval queue before ERP push.
Everything your team expects from an AI phone agent.
8 Indian Languages
Hindi, Marathi, Gujarati, Bengali, Telugu, Tamil, Kannada, Malayalam. Per-company language config. Changes take effect on the next call.
SKU Catalog Matching
Voice-to-SKU resolution from your catalog. Distributor says 'mango juice one litre' — Priya maps it to SKU MANGO-JUICE-1L.
Human Approval Queue
Every AI-captured order sits in your ops team's queue. Review, edit, approve. Nothing goes to ERP without a human sign-off.
ERP Integration
Push to Tally, Zoho, custom webhook, Google Sheets, or WhatsApp. One-click retry on push failures.
Live Monitor
Watch active calls in real time. See what the distributor said, what Priya said, how long the call has been going.
Analytics Dashboard
Capture rate, call volume, day/hour heatmap. See exactly when your distributors call — and when they hang up.
Works with your existing systems.
TwilioExotelSarvam AIGroqAnthropic ClaudeTallyZohoGoogle SheetsWhatsAppAzure
Live results
Measured where it matters.
94.2%
Order capture rate
87 sec
Avg call duration
8
Indian languages supported
45-day pilot. No IT. Live in 72 hours.
Send us your SKU list and distributor numbers. We provision a Twilio number and go live. If capture rate isn't above 85% by day 7, the pilot ends and you owe us nothing.
Start a Pilot →